Online video has emerged as a major campaign tool. I recently came across a fantastic blog that is tracking every online video during the 2008 campaign. The website, Prezvid is run by CUNY Professor Jeff Jarvis and Peter Hauck, CEO of Exploding Video Productions.
For me, seeing the extent of online video chronicled on Prezvid is shocking. It’s a tremendous catalog of work. Moreover, the (paid) campaign video producers are placed in a position to produce the next hard-hitting video overnight, “ride the media wave,” as Colin Delaney at e-politics rightly refers to it.
It is interesting to look at the scale on online video. Now that we are in Obama vs. McCain mode each video seems to become sharper, tougher and more poignant than the last. The candidates are beginning to take real shots at one another and are forgetting about their pledge at the outset of the election to forgo negative campaigning. The campaigns seem to be in a cycle of constantly producing video that hold our attention for a moment – only to be outdone by the next video. Then again, this may make sense because our attention span in the Google age is at about as long as online video.
I would love to see statistics from previous campaigns to know how much money was spent and the number of videos were aired on some medium to get a comparison to the 2008 contest. This election is historic in many ways. The amount of video used here is yet another example of this election’s uniqueness.