Jesse Greenberg

The New Journalism

September 3, 2008 · 1 Comment

We all know that journalism has changed drastically over the last ten years. In turn, the way stories are pitched, created and read have been turned on its head. There’s a great slideshow from slideshare.net that I wanted to post here for people to view:

I really like the new models of journalism that this presentation features as well as the new sort of jobs a journalist can have. The main point I have is linking. In this world, public affairs and news coverage is all about integration. The more information links to each other the greater the possibility it is for news to found by readers.

Big journalism may be decrying that their business model is damaged beyond repair. It’s also interesting to see how the big papers are clinging on to model of writing and publishing.

Here in Chicago, the Tribune and the Sun-Times are threatened. It’s conceivable that Chicago will be without a major newspaper in the future. That being said, what can these papers do?

One thing they’ve done is integrating more video with articles. Another approach has seen the both papers focus much more on celebrity gossip rather than the hard-core new and public affairs that these publications were founded and built a brand on. I think this new approach in particular has made both papers much less appealing to the point where I hate reading either of them.

Maybe it’s time to begin linking? That would mean hotlinking other stories and blogs outside their websites. Sure, it would draw readers away from their websites in the short turn, but it would create more interesting reading and greater community that would build readership in the long term.

If they don’t start changing business as usual, watch out Chicago, our big papers may go away and new paper could usher the city’s new journalism.

Categories: journalism
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