I’ll be back at the Politics Online Conference in Washington, DC this weekend and early next week. The conference is put on by the Institute for Politics, Democracy and the Internet at George Washington University and is being co-sponsored this year by Campaigns & Elections magazine.
I found out about the conference last year, after I interviewed the Institute’s Director Julie Germany, for a research project I was doing on the confluence of the social web and public affairs for my master’s program. Julie encouraged me to nominate some work I had done for Daniel Biss’ campaign for state assembly and sure enough we won two awards, known as the Golden Dot Awards, at the conference. By the way, Julie is the most consistently funny and entertaining Twitter user I have ever seen. Anyone looking to do Twitter right, should see how she does it.
So, I’m headed back to the Politics Online Conference this year. I will be moderating a panel for one of the conference’s many interesting breakout sessions, called:
Tinkering Your Web Strategy: Using Analytics to Understand Your Traffic and Making Adjustments
April 21, 3:30 p.m., Meridian D & E
Description: Who is coming to your candidate’s website? What do users do when they get there? How did they find you in the first place? Where are users who visit your site coming from?
Web analytics can open doors to a political or public affairs campaign to understand their web traffic and adjust their communications strategy accordingly. Having a great website with all the bells and whistles looks great on the surface. But, how do we read a web analytics report and what indicators do we look for? How do we make adjustments? Answers to these questions are vital for campaigns at any level.
· Ben Weisberg (Account Manager on the Elections and Issue Adcocacy Team at Google)
· Mark Skidmore (Blue State Digital)
· Dan Siroker (Founder of CarrotSticks)
· Jesse Greenberg (independent strategic communications and public affairs consultant)
I’ll be blogging on conference highlights next week and at the conclusion of Sunday’s e-democracy unconference.